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By 26 December the whole town lies in ruins.Įven the Bitburger brewery is almost completely destroyed.Īfter the end of the Second World War the three brothers, Theobald, Hanns and Bert Simon rebuild the brewery. In July 1944 the first bombs falls on Bitburg. Their brother joins them in 1941, thus continuing management of the brewery into the fifth generation. In 1935 the two sons of Bertrand Simon, Theobald and Hanns, take over ownership. The "Indulger", the key visual used in many Bitburger adverts and posters, was created and first used in 1929. The company laboratory set up in 1921 reflected Bitburger’s respect for the quality of its products from a scientific point of view. The outstanding quality of this water is still central to the distinctive taste of Bitburger. In the same year, the first deep well came into operation. The common term used today, Pils or Pilsener, became established after Bitburger won a legal battle against breweries based in Pilsen. In 1909 Bitburg first started selling their "Original Simonbräu German Pilsener". In 1907 the sons of Theobald Simon - Josef and Bertrand - became shareholders of the newly founded "Theobald Simon, Simonbräu, Bayerische Lagerbrauerei Bitburg OHG". The first Bitburger Export led to activities in nearby Luxembourg, where a representative office was set up in Echternach in 1886. In 1883 Bitburger brewed its first Pils beer. This includes an ice-cooled artificial cellar designed to keep temperatures at the same low level, all the year round, making it possible to brew new bottom-fermented beers. In 1871 their 24-year-old son Theobald Simon succeeds his father, investing in the expansion and modernisation of the brewery. In 1839 his widow, Anna Katharina, took over the business before her daughter, Elisabeth, married Ludwig Bertrand Simon in 1842 and Simon continued to run the company. In 1817 Johann Peter Wallenbronn set up a brewery in Bitburger to make top-fermented beer. History From the Bitburger Brauerei History page But the intrigue deepened as Chuckanut faced off against two alumni in Josh Pfriem and Kevin Davey at Wayfinder."Bitte ein Bit!" ( "Please, a Bit!") is their slogan and how they promote people to order their products. So Bellingham’s finest definitely came into the competition with some expectations. Will Kemper has been championing traditional German beer for 35 years, and has created in Chuckanut a juggernaut of quality that has won a mountain of awards and respect from their fellow brewers nationwide. Locals recognized another dynamic at play. Team Washington was composed of Aslan, Chuckanut, Georgetown, and Reuben’s, and they faced off against Breakside, Deschutes, pFriem, and Wayfinder. The rules were simple: submit a German-style pilsner that wasn’t part of the brewery’s standard line. (The other experts were Bitburger owner Jan Niewodniczanski, Bitburger master brewer Stephan Hanke, OSU prof and hops researcher Tom Shellhammer, Oregonian food writer Michael Russell, writer and former BeerAdvocate editor Ben Keene, RateBeer founder Joe Tucker, and Prost’s Chris Navarra.) Or maybe the “experts”-whose number included me (?)-are just glorified pubgoers. Prost has cultivated an avid group of German-beer fans, and they’re clearly sophisticated drinkers. Amazingly, though, each of the three years they’ve done this, both pubgoers and the expert panel agreed. Both of these were weighted equally and averaged, a setup that seemed fraught with danger. Then on Sunday, a panel of professionals would judge the flights. The rules are curious: for three days, pub goers can order flights and judge the beers, submitting their ballots. This is the third iteration of the challenge, with märzen and kölsch in past years.